Kyle Busch is recognized by his fans in a different way

fans know kyle busch as the candy man

That's because they partnered with m&m's as the main sponsor

He has acquired a new persona with Richard Childress Racing.

Two-time Cup Series champion

celebrated 4/20 with fans

who is trying to shape their brand as before

April 20 is considered a national holiday for cannabis users

Drivers shared video on Twitter 30 second spot for 3chi